The Misfit Toy

Michael Nunno Ms. Piscopo English Pd.4 23 April 2018 The Misfit Toy In Flannery O'Connor's short story, â€Å"A Good Man is Hard to Find,† a twisted criminal known only as â€Å"The Misfit† captures a family of four and a grandmother that he runs into during his escape. As he proceeds to execute each family member, he breaks down the grandmother's weak moral code. Why does O'Connor use such a violent character? O'Connor uses The Misfit's twisted but unbreakable moral code to expose the grandmother's moral weakness and hypocrisy.One of the first instances we see of the Grandmother's moral weakness is when she refrains from admitting fault for giving false information about the location of a plantation house. As the text states: â€Å"The horrible thought she had had before the accident was that the house she had remembered so vividly was not in Georgia but in Tennessee.† After this quote the grandmother says nothing about how she was wrong, but instead, after her false information and her crazy cat causing a car crash, she curls up under the dashboard and hopes that she is hurt so that she can avoid conflict with her son. Clearly here she is showing cowardice and a refusal of self introspection. The grandmother does not want to admit that she is wrong, and in fact even hopes she is injured so she will receive pity from her family.After the car crashes, the stranded family is met by three unknown men. The grandmother eventually notices that the group of men is led by the notorious criminal, the Misfit. The grandmother, out of fear begins to call the Misfit â€Å"a good man,† after he says he would hate to shoot a lady, and praises his parents, showing her moral weakness as she calls a wanted criminal â€Å"good.† â€Å"‘You wouldn't shoot a lady, would you?†¦I know you're a good man†¦I know you must come from nice people†¦you shouldn't call yourself the misfit because I know you're a good man at heart.† In this quote, the grandmother is siding with an evil man out of fear. Before this situation the grandmother says: â€Å"I wouldn't take my children in any direction with a criminal like that aloose in it. I couldn't answer to my conscience if I did.† In a difficult situation, the grandmother is seen breaking away from her moral ideals and siding with whatever is convenient to protect herself essentially. This then would show the Grandmother's moral shortcomings, if she is willing to twist her beliefs or throw them out altogether just to get out of a bad situation.Unlike the grandmother who seems to be allergic to introspection, the Misfit finds personal definition by what he has done wrong. As the Misfit says, â€Å"‘Nome, I ain't a good man†¦but I ain't the worst in the world neither†¦I found out the crime don't matter. You can do one thing or you can do another, kill a man or take a tire off his car†¦I call myself the Misfit, because I can't make what all I done wrong fit with all I gone through in punishment.'† The Misfit is saying that he knows he is not the best man in the world, but he is not the worst either. Therefore, even though he is a bad man, he is not averse to goodness; you can see this in his polite gesture to the Grandmother in which he apologizes for being in inappropriate attire: â€Å"I'm sorry I don't have on a shirt before you ladies†¦Ã¢â‚¬  He then goes on in the quote to define himself by the seemingly unjust punishment he received for something he does not remember doing and because of that, he goes on to commit crimes that do deserve punishment. Another instance in which the Misfit's unbreakable moral code shows the weakness of the Grandmother is when he recollects why he was put in prison in which he states: â€Å"I never was a bad boy that I remember of†¦but somewhere along the line I done something wrong and got sent to the penitentiary†¦I forgot what I done, lady. I set there†¦trying to remember what it was I done and I ain't recalled it to this day.† He does not remember why he was put in prison, and later blatantly denies that he killed his father, recollecting perfectly that his father died in 1919 from the flu and his grave is at Hopewell Baptist churchyard. The Grandmother then tries to tell the Misfit that maybe the state made a mistake, but the Misfit will not have it, â€Å"Nome†¦They had the papers on me.† The Misfit does not question why he was put in prison, nor does he hold a grudge against it because he knows he did something, after all, â€Å"They had the papers,† on him. This kind of moral strength, to be able to accept being put in prison even though he forgot what he did is a complete foil to the Grandmother whose weakness is shown in her sympathizing for the Misfit, trying to say that the Misfit was falsely imprisoned even though in the beginning of the story she saw him as an escaped convict.By the end, it becomes apparent that the Grandmother is morally weak. She tries time and time again to get on the Misfit's good side to stay alive instead of trying to save her family. The Misfit operates under his self-proclaimed moral code of â€Å"meanness† that he never breaks away from throughout the story, killing the entire family two by two. As the Misfit says: â€Å"If [Jesus] did what He said, then it's nothing for you to do now but throw away everything and follow him, and if He didn't, then it's nothing for you to do but enjoy the few minutes you got left the best you can – by killing somebody or burning down his house or doing some other meanness to him. No pleasure but meanness.† The Grandmother then says, â€Å"Maybe he didn't raise the dead.† Clearly here, the Misfit has gotten to the Grandmother to the point that she is willing to give up her faith just to save her own life.The Misfit then says that neither of them knows if Jesus did or did not raise the dead but â€Å"†¦if I had been there I would of known and I wouldn't be like I am now.† O'Connor then describes him as if he was ready to break down crying. It is clear that the Misfit wants to be sure of the truth, that he is not happy to be on the path that he is on, but he is on it, and he does not plan to go against the beliefs that he holds. This shows extreme moral strength on the Misfit's part. He does not enjoy what he is or what he believes, but he knows who he is and he believes what he believes is true even though he does not like it. This is in stark contrast with the Grandmother who believes whatever is convenient for her. It then becomes clear here that the Misfit is a foil to the Grandmother; he sticks by a moral code that causes him suffering and brings legal trouble to him, while the Grandmother floats around and sticks to certain moral attributes that will help her avoid conflict in the short-term.To further the claim that the Grandmother is weak, the Misfit says at the end of the story that the Grandmother would have been a good woman if someone was there to â€Å"shoot her every minute of her life.† Here, the Misfit is saying that the Grandmother's entire belief system changed when a gun was held up to her. She was morally weak and the world she lived in allowed her to be so. If the Grandmother had to deal with true hardship in her life, maybe she would have been morally strong. Finally, when Bobby Lee, one of the Misfit's partners in crime declares that shooting at someone their whole life would be, â€Å"Some fun!† The Misfit's response is that, â€Å"It's no real pleasure in life.† The Misfit sticks to his moral code to the very end. It's not fun to shoot at people, it's not fun to be shot, the world is not fun, and according to the Misfit, there is no fun, there is â€Å"no real pleasure in life. â€Å"Some might say the Grandmother shows greater moral strength than the Misfit by humanizing him after all he does by calling him, â€Å"†¦one of my own children!† While it may be true she shows almost Christly love to an evil man, it does not necessarily show her moral strength, and in fact, the opposite may be the case. The grandmother in the beginning of the story sees the Misfit as a vicious criminal on the loose. However, now when she sees vulnerability in the Misfit, she tries to exploit it and show acceptance and love to one that only knows â€Å"meanness.† The Grandmother is not showing moral strength, but changing her moral beliefs and ideals once again to save herself, to no avail, as the Misfit quickly jumps back and shoots her three times before she can exploit his moment of weakness. Therefore, in conclusion, the Misfit's character serves as a foil to the grandmother to pull away the veil of faux holiness that she lives with and expose her hypocrisy and corruption. Although the Misfit is tortured by his moral code, he follows it anyway because he believes it is true, unlike the Grandmother who agrees with everything he says and tries to pander to his ideas, completely throwing her previous moral code out the window.? Works CitedO'Connor, Flannery. A Good Man Is Hard to Find. Faber ; Faber, 2016.

6 Drivers in Relationship Selling of the Coca-Cola Company

Study the critical 1. Introduction Accompanying with the increasing of global economy, the enterprise has created many new opportunities in the new economic situation. Market is developing and changing rapidly. As the competition increases, products and services become more indistinguishable, and markets become established, it is becoming increasingly tougher for companies in retailing industries to distinguish themselves from other stores. Simply offering customers with technical solutions to problems do not be sufficient anymore to be competitive and obtain and retain market share (Omar et. l 2009). As the expansion of the new product’s brand, the new form of marketing is emerging. Customer’s standard of demands to the products and service also increase to higher levels. The traditional strategy of selling and sales management of many companies faces increasing challenge to meet the high demand customers, therefore, cannot continue the success. The Coca-Cola Company, although with a long history company, can still occupy the first position in the soft drink companies around the world. Coca-cola has 125 years long term history. This is an iconic brand and the company that bears its name.From humble beginnings 125 years ago, the Company has evolved from one product of Coca-Cola to more than 500 brands in 2011. They have grown from selling a modest 9 drinks a day in 1886 to 1. 7 billion a day. And the brand has expanded from one city in one country to availability in more than 200 countries around the world. With the above fascinating phenomenon, the questions emerged: how can the company achieve and keep so huge success and what is the selling and sales management that Coca-Cola Company applied to support such kind of success?To answer these questions, in this essay, we are going to explore the six critical drivers of the selling and sales management that the company adopt to achieve the success. The drivers are shown as follows and will be descri bed orderly and specifically. (1) building long-term relationships with customers; (2) creating sales organizational forms that are more nimble and adaptable to the needs of direct customer groups; (3) gaining greater job ownership and commitment from salespeople by removing functional barriers within the organization and leveraging the team experience; (4) shifting sales management style from ommanding to coaching; (5) leveraging available technology for sales success; and (6) better-integrating salesperson performance evaluation to incorporate the full range of activities and outcomes relevant within sales jobs today. 2. Content 2. 1 Building long-term relationships with customers Building long-term relationship with customer plays a very important role in marketing. It includes assessing customer value and focusing on high-priority customers, it bring customers and their brands closer together and give customers a direct engagement with the company, it helps company going more an d more better in long-term future[1].The company’s long-term success requires a good relationship between company and their customers. As competition deepens, companies are putting customer relationship as important position, most of them are already seeing the benefits; they’re attracting and harvesting customers and generating profit. Coca Cola, no matter how it seems as a stereotype is an amazing example of creating people’s emotional connection with brand. How does coca-cola company lock in long-term relationships that benefit both salesperson and customer? The section discussed detailed.Achieving brand reinvention considered The success of Coca-Cola is much attributed to its branding. Since 1866, the companied applied all kinds of strategies to advertise the brand. After achieving impressive brand loyalty by the constant reinvention of the brand and focus on improving the brand, Coca-Cola is no doubt one of the most famous soft drinks in the world [2]. Focu s on consumer sophistication The Coca-Cola’s brand strategy requires focus on changing market conditions and realities of consumer sophistication to reshape the brand.In the early years, the company hoped the brand available, affordable and acceptable to build that is instantly recognizable and popular in the minds of customer. Over the years, it reinforced their strategies to accommodate the new demand of consumers, focused Coca-Cola on building the brand identity by providing a value for the price differentiation in order to meet preferences of consumers and ubiquitous penetration. Nowadays, Coca-Cola grows to a company with strong brand identity and brand image among testing at least 20 brands n a monthly basis with a sample of 4000 consumers. Evaluation of consumer response Also, the company insistently evaluates the response of consumers to its brands in order to assess the perception of customer and the thoughts of consumers towards their products. Consumers relate to b rands with specific symbols and promises to be fulfilled. Reaching a strategic consensus Another important factor of branding strategies for Coca-Cola is that strong brands make great sales and increase revenues.However, Coca-Cola further the strategy by building a brand that has the sales by attracting and retaining the best long term human capital and investment in labor relations and customer relationship management to increase taken. This has to reach the company not only to a strategic consensus and alignment at all organizational levels, but also allows trigger positive feelings in the minds of consumers. Brand loyalty building The strong brand image is closed related to brand loyalty. The more the demand of customers’ are satisfied, the more consumers accept the brand.It also means the image of Coca-Cola, which is stimulated by advertising campaigns and strategies for effective marketing. And the customer loyalty will be consolidated by increasing the needs of customer s and the customer satisfaction. 2. 2. Creating sales organizational structures that are more nimble and adaptable to the needs of different customer groups Coca-cola is the famous and big company. So the product and the sales organization structure are strongly responding the needs of different customer groups. Each part of structure have mission of the boss set out, the mission is take care of groups which be in charged.And the different customers groups want to mention are reseller and whole seller. | Pros| Cons| Whole seller| -The price is the reasonable -The quantity is enormous -Long term stock | -Inconvenient to use immediately -Hard to bring along -Have few promotion| Reseller| -Can find product every where -Convenient to enjoy immediately-Can choose state of product. It’s mean you can choose cold or not. -Easy to bring along-A lot of promotion| -The price is higher than whole seller so cannot buy enormous-Do  not  market competition  so  compete in regional( it’s mean standards of living that region) |Coca-cola on each day has more and more product to reduce their cons. So coca-cola always know how to flexible with different customers groups by creating product suitable for customer. Supports to different customers groups, coca-cola have kind of product help for sale. For example in Singapore, coca-cola have a lot of kind of product, coca-cola know the people who live in Singapore like tea, fruit and soft drink †¦ So coca-cola have the product suitable for this. Soft drink: can service for everyone, with especially for teenager, with the special formula and perennial brand coca-cola can persuade people use their product.Beside coca-cola– the main product they have Sprite, Fanta, coca-cola light †¦ Tea: for people who don’t want to drink soft drink because soft drink can make their fat †¦ and some people who live in Singapore like to drink tea, especially is elderly. So coca-cola knows it and they crea te this product with a lot of flavor to choose. The product is Heaven and Earth Fruit: For people, who care about their health, especially is woman . The product is Minute Maid Pulpy. With each product coca-cola have many designs with many service size.They have can, small bottle, big bottle, glass bottle, paper box, big steel container (it has just serve for restaurant, cinema, especially for fast-food restaurant). This serves for everywhere, every customer with different hobbies. Base on it. Coca-cola can create big sales. With each customer, coca-cola organization explores how to get satisfied of them 2. 3. Gaining greater job ownership and commitment from salespeople The big company like Coca-Cola always know how to treat the employees, especially is salespeople. Because the salespeople are important part of company, they help company to sell all of product.And Coca-Cola-the big company always treat their properly. Company always has the award for good sales to motivate their em ployees. Examples are they have a value award for best seller or they have the award for all of employees who get the limit of selling will have the award. Along with it, Coca-Cola empowers their staff. Coca-Cola equip staff with knowledge, skills and tools necessary so they cannot just do his job well, but can also handle tasks outside their scope, especially issues related to customer requirements.When employees are empowered, they do not find people with high authority in the company, that they will actively address the issues arising. They will have the freedom to act and take responsibility for results. When they have mistake, they also actively seek ways to overcome. Coca-Cola cut down procedures to prevent employees think and act like an owner. Often, when not satisfied, customers are requested to meet with business owners and top managers. But in the end customer would not achieve better than what the staff had explained earlier. Why it takes time for this?And Coca-Cola has told employees that they must address the job as being a business owner. When trust in the staff, Coca-Cola will give them the confidence and that will significantly improve the results of their work. But to the employees actually work proactively solve, Coca-Cola has improved processes and procedures and facilitate the subordinates can make decisions more and more important work their daily†¦ The staff needs to be updated in time to the things going on in the company. There is nothing worse than an employee about to hear a client say that their company is surprised.Remember that the lower-level employees are the ones who directly meet most customers. They need to have all the information needed to communicate with customers†¦ Employees who know best what customers like and what's not happy. When the power advantage of the wisdom of employees, Company business can operate and give customers what they really want. This process itself will make employees feel respected, appr eciated and is an important member in the organization. So employees must commit with company. They must introduce about product of Coca-Cola and do the job with their best ability.And along with it they will help company to get their aim. 2. 4. Shifting sales management style from commanding to coaching In the development of the world, the market trading gave some new demands for business who want to succeed. In any organization, sale manager plays a crucial role. So what is sale manager? – That means â€Å"you’re a manager of people† [3]. In facts, each leader will choose one management style for them to adapt many factors and achieve the goals of the business. The first thing, we will analyze two main sale management styles: commanding and coaching.What is commanding style? It means the imposition leader’s ideas on the collective. They often take themselves as a measure of the value. In this style, the sale management tells many employees what he wants them to do and how they must do it without getting any advice. It often makes employees feel managers don’t understand their innermost feelings and aspiration. The staffs aren’t interested in giving their ideas to improve business and the result is that the company was missed profuse opinions from the employees.But in the current market, sale managers need to create an environment that it allows salespeople to use their talents and their abilities to successfully secure, or put another way is build and maintain consumers relationship. So for selling to change, management of salespeople must also change accordingly. And one of the most important and often most neglected, a half of responsibility of the sale management is coaching reps. Here we need to understand what coaching is. It is the working process between sale manager and salespeople on a day-to-day basis to improve their performance.If a perfect manager, he will constantly coach and give feedback to the people who report to them directly and indirectly to help them improve, grow up strategies†¦Moreover, he must try to find out how to motivate their salespeople and direct their employees that which one is right or wrong. Katherine Twells who is a vice president of the Coca-Cola company, said that â€Å"Leadership is an art that you work on daily† [4]. Coca Cola affirms that â€Å"Organization is a great place to work where people are inspired to be the best they can be† [5].With this vision, they always create opportunities to encourage their staffs to develop themselves and increase their knowledge and competencies. Moreover, CCL (Coca – Cola Icecek A. S) provides fundamental training programs based on a staff’s position. It includes internal training, external training and online training, or E-learning [6]. Sales coaching can receive better results in the business. It supplies achievement, fulfillment and joy from which both the individual and organizat ion benefit. In a study by the Sales Executive Council recognizes the importance of coaching; sales organizations achieve 107% of target.You can see on the chart: [7] 2. 5. Leveraging for sales success Nowadays, salespeople use a lot of technological tools at their disposal than ever before. Clearly, technology systems bear a viral importance for management of the business. Actually, Coca Cola is a big company. So they always found on information technology networks and systems, including the Internet, to process, transmit and store electronic information, and to manage or support a variety of business processes and activities, including procurement and supply chain, manufacturing, distribution and invoicing and collection of payments.Thanks to the Distribution System Software implemented in 2007, organization could cover the sales of 97% of the sales of the sales of 260,000 CCL customers through BASIS with 250 of distributors [8]. Customers can order by portable handheld devices. T hese devices will show update records for sales staff such as: on the visited sales out lets, equipment, accounts, and the shipment for the sales outlets†¦After analyze consumer behavior of customers; Coca Cola will revise their products, pricing, packaging, and distribution strategies to bring better quality.It helps them know how salespeople plan their days, how they contact customers, how they manage all of the information they must know, and so on. In facts, if information technology systems suffer demand such as shutdown or disruption without resolve immediately, the organization will have a big lose about revenue and profit as a result of distribute, invoice, or create slowly in reporting financial. 2. 6. Evaluating salesperson performance more accurately Basically, salesperson evaluation is the comparison of salesperson's objectives with the results they achieved.The evaluation process begins with the settings of the objectives which may be: * financial such as sales rev enue, profit and expenses, * market-oriented such as market share, or * customer oriented such as customer satisfaction and service levels. Then, the sales strategy must be decided to show how the objectives are to be achieved. Also performance standards should be set for the company, regions, products, salespeople and accounts. Results are then measured and compared with performance standards.Reasons for differences are assessed, than action will be taken to improve the performance. The results of performance review can be used to answer a number of important problems such as: * Performance review have important role for developing the motivation. * Performance review of salesperson is the foundation for improvement quality of sales process. * Performance review of salesperson is the condition for the training of the organization. * System of performance evaluation is very necessary to creating the system of compensation. Planning and improvement the human resources depend on syste m that measures performances. * Performance review of salesperson support the implementation of strategic approach of organization. That’s why evaluation of salespersons becomes one of the key activities of sales management in a company. In coca – cola, every salesperson’s evaluation is done on quarterly basis. And based on the evaluation, the company will consider whether or not to promote the people to the higher levels of the organization is the best decision to make.So this evaluation also motivates salespeople to work hard and get the promotion or at least the monetary rewards, which are given not only to the best salesman but the best market developer and the best sales manager of the year. Their performance is evaluated on the basis of performance development plan. Performance is measured on the basis of achievement of the targets, which are set and communicated at the very beginning of the year to each sales manager, each quarter to every market develope r and every month to each salesperson.This performance development plan evaluates the sales people on the basis of call slips, Route call, Call completion, Effective and productive call, attendance, growth in sales, market development and the punctuality of the salesman. 3. Conclusion The Coca-Cola Company, although with a long history company, can still occupy the first position in the soft drink companies around the world because the company adopts to achieve the success. The drivers are shown as follows: Building long-term relationships with customers; they go all out to achieve brand loyalty, they focus on consumer sophistication (by accommodating their consumer's new demands), evaluate the response of their consumer, reaching a strategic consensus, and building a strong positive brand image. * Creating sales organizational forms that are more nimble and adaptable to the needs of direct customer groups; they create a more flexible organizational forms. Gaining greater job owners hip and commitment from salespeople by removing functional barriers within the organization and leveraging the team experience; they treat their employees well, keep them happy so they can do things right. * Shifting sales management style from commanding to coaching; so their employee can do the right thing (not just do things right). * Leveraging available technology for sales success; they adapt with technology development and use those things for the sake of their company. Better-integrating salesperson performance evaluation to incorporate the full range of activities and outcomes relevant within sales jobs today; they evaluate their salesperson more accurately so they can keep (or promote) the good salesperson and kick (or demote) the bad ones, which makes every penny they spend on their salesperson gives a far greater gain for the company. 4. References 1. Omar MW, Jusoff K, Ali MNM. 2009. Salesperson Professional Selling and the Effect on Buyer and Salesperson Relationship. International Journal of Business and Management. 4:43-45. 2. http://www. wildwestprisons. om/the-key-to-the-success-of-coca-cola/ (Accessed: 21 November 2011) 3. John F. Tanner JK, Earl D. Honeycutt JR and Robert C. Erffmeyer (2009, p. 4) Introduction to sales management. 4. John F. Tanner JR, Earl D. Honeycutt JR and Robert C. Erffmeyer (2009, p. 220) Supervising, managing, and leading salespeople individually and in teams. 5. Mission, Vision ; Values http://www. thecoca-colacompany. com/ourcompany/mission_vision_values. html (Accessed:22 November 2011) 6. Coca-Cola Jcecek Corporate Social Responsibility Report (March 2008-Marchi 2009) Available at: http://www. hecoca-colacompany. com/citizenship/pdf/sustainability_reports/2008-2009_icecek. pdf (Accessed: 22 November 2011). 7. Sales Force Effectiveness Blog – Sales Process: How Managers become Coaches (Posted by John Kenney on Sat, Sep17, 2011) http://www. salesbenchmarkindex. com/bid/66659/Sales-Process-How-Managers-Become -Coaches (Accessed: 22 November 2011). 8. (Coca-Cola Icecek Corporate Social Responsibility Report (Turkey January 2007 – March 2008)http://www. thecocacolacompany. com/citizenship/pdf/cci_csr2007. pdf (Accessed: 22 November 2011).

Economics Terms and Health Care History Essay

Introduction The healthcare economics have changed so much over the years. The changed was because of the evolutionary changes that happened in the United States which cause the dramatic change in the economics medical technology. One of the main reasons that moves all things are by health care economics is the money and the money help keeps an organization to established and be stable and it is the key to success. One way that the organization is using to help run the business is the cash flow system. It run the business and somehow help in making a decision in the future and also learning the healthcare economics. â€Å"Economics is the science that deals with the production, distribution, and consumption of goods and services or the material welfare of human kind.† (Getzen & Moore, 2007). There are some factors that contributed to the evolution of healthcare and these are technology and medical advancement. If somebody understand the flow of funds and the health care economics started, it will be easier task of planning for the future. Like what I mentioned earlier it’s the money is the driving force at health care economics. In the past most people paid privately for health care. The funding began over the years that come more from the health care insurance. That way the individuals are only paying a portion of the cost of the health care insurance the private insurance will pay the rest. (Getzen & Moore, 2007) The United States technology change because of the supply and demand and new technology system are continuously upgrading and updating to help the  increasing population in United States. Before our time people who needs to be treated by a doctor will trade things that they own in exchange for the payment of the health service, they did not have any money or they couldn’t afford the cost of the health care services. There are times the doctors would trade treatment for some things such as cotton, livestock, grain and jewelry as the patient form of Economic Terms and Health Care History3 payment. These doctors were tradesmen, the patient was paying one hundred percent cost for health care services rendered. As the United Stated progress with the technology and other historical factors, such as The Great Depression, a new health care system was made to aid the American population in purchasing medical services. Microeconomics and Macroeconomics Microeconomics is how the individuals and organizations make a decision on how to allocate the resources that are available so by allocating the resources they can meet their own or the consumer demands. Macroeconomics is the general population or the health care system as a whole, rather than the individual consumers or organizations. Both Microeconomics and Macroeconomics explained that the supply and demand of the population. Microeconomics concentrate on the product costs in any given market. Macroeconomics explain the price of the product that are sold. Macroeconomics are influenced by inflation, consumer consumption and employment rates. In Microeconomics, the individual that need medical are but do not have health care insurance may continue the treatment until it finish. The health care system that can assist this individual are through Medicaid or Medicare. However Microeconomics affects Macroeconomics. For the patient or the organization with the demands that are not met, the whole system becomes stained. Economic Terms and Health Care History4 Gross Domestic Product Gross Domestic Product are consists of total market value of all services  and goods that produced during the specific period of time. (Apollo Group, 2010). This comprises the services and goods that are produce with the market values over a year. The three ways gross market value determined are expenditures, product approach and income approach. Despite with all approaches the outcomes are identical. Elasticity and Inelasticity The consumers determined the elasticity same as the cost of the products by supply and demand. If the consumer agreed that the product is important or essential, then the cost of the product may be higher, most of the time consumer will continue to purchase the product out of necessity and still willing to play a higher price. So if the product or service is in such a great demand and consumer still willing to purchase regardless of its costs, then it is considered inelastic. Supply and Demand The Supply and Demand played an important role in the society. It has influenced the prices and the quantities of the product available. This is where microeconomics and macroeconomics get affected. If there are no demand of the products then the supply of the product gets affected. The supply of the product will be limited if there are no demands. If the demands is a lot, then the supply would be limited as well, it is because of how much the product is sold and the quantity of the supplier can sell the product. The consumer always consider the cost of the products, by this it determine the supply and demand of the product. Economic Terms and Health Care History5 Conclusion Economics is part of our health care industry, it can be used to predict the costs in the health care world by supply and demand, microeconomics and macroeconomics, service elasticity and inelasticity. Economics Terms and Health Care History6 References: Getzen and Allen 2007, Healthcare Economics http://www.investopedia.com/ask/answers/110.asp

Corporate Social Responsibility Issues in Business and Law Essay

Corporate Social Responsibility Issues in Business and Law - Essay Example Center of discussion in this paper is the concept of corporate social responsibility or CSR that can be understood in the sense of companies voluntarily incorporating their social and environmental considerations in their activities and in their interactions with their stakeholders. CSR therefore involves ethical and moral considerations impacting on the corporate decision-making processes and behaviours. The discussion on CSR expanded from its original definition, utilizing the practice of CSR as a base point or a building block from which other similar concepts can be drawn. Wood pointed out that CSR needs to be established in a bigger context, with the highlight made on the outcomes of one’s performance. Swanson and Crane suggested that any establishment may be motivated to comply with CSR based on the utilitarian perspective where CSR is used as a means of gaining performance objectives. They may also be motivated to comply with CSR based on the negative duty approach wher e compliance is made due to socially prescribed initiatives. Finally, the motivation may also be based on the positive duty view. In the positive duty view, businesses are self-motivated to comply with their corporate social responsibilities regardless of the pressure from society or from the government authorities. There are also different processes which are being considered by businesses in complying with their CSR, and these processes include environmental, issues, and stakeholder management. As these processes are being implemented in the organization, they help the business comply with their CSR and with the demands of the stakeholders7. The responsibility of businesses to general society has been a major source of debate throughout the years. Issues in its implementation include the fact that CSR has long been a contested policy as questions on its benefits have been raised consistently8. Various issues on the definition and coverage of the CSR have also been raised. Its cove rage has spanned a wide range of considerations throughout the years with its concerns on the environment, on human rights considerations, and on the fair treatment of the consuming public. Regardless of these issues, the concept of CSR is founded on the socio-political and economic concept of transparency, as well as sensitivity to the consequences of corporate actions9. The increased scrutiny and frequent changes in CSR policies are all part of the current trend towards making CSR more responsive to the needs of the people, the stakeholders, and the environment. Amidst growing concerns for environmental and cultural concerns, CSR policies are also being adjusted and conceptualized, giving the concerned individuals or groups the chance to make better business choices. In relation to banks, their decisions and policies in relation to CSR have been slow in coming even when their overall impact on the economy has always been considered significant10. The initial consideration of banks as

Two Factors That Contribute to Global Warming Essay

Two Factors That Contribute to Global Warming - Essay Example Structure, Organization, Clear Thesis is my instructor’s the most concerning parts. It might look complicated but it’s actually quite simple just keep in mind that each body paragraph has to start with the topic sentence and end with conclusion sentence. Â  The earth’s surface temperature has been increased around 0.750 C during the last century ending in 2005, as per the statistics collected by the scientists. It is likely to rise further 1.1 to 6.40 C during the twenty-first century. Studies showed that warming and sea level rise may continue for more than 1000 years even if we manage to stabilize the greenhouse gas levels. Increased global temperature can cause sea levels to rise, increased extreme weather intensities, changes in agricultural yields etc. Though some natural phenomena such as solar variations and volcanoes probably had a small warming effect, scientists unanimously agreed that the major reasons are manmade only. Â  Of course, the invention of fossil fuel has revolutionized the human life. It boosted the industrialization in general and specifically the automobile sector. But nobody was aware of the influence of carbon dioxide (CO2) to the global warming or pretended like that in order to utilize the fossil fuel for the development of the economy. As per nature’s law whatever the CO2 come out from the living things has been neutralized by the absorption of CO2 by the trees and plants. This equilibrium has been broken by the entry of fossil fuel. Its combustion liberates an enormous amount of CO2 to the atmosphere which is not been countered by any other sources. Thus the CO2 percentage in the atmosphere goes on increasing as far as we use fossil fuel and automobiles which is running on petrol and diesel. Â  

Security policy document Term Paper Example | Topics and Well Written Essays - 1750 words

Security policy document - Term Paper Example The Global Security Inc consist of three major components of security Architecture those components include; process, people and tools that have been integrated to protect the entire assets of Global Distribution Inc company. In terms of process, the company has a well structured and secure distribution channel across all its networks situated in Canada, United States and Mexico. In addition, the company has a well defined work process whereby, the organisation has various departments that have been integrated together for security purposes. Among those departments include; I.T department, finance department, Human resource department to mention just but a few. In terms of people, the organisation has employed more than three thousand and two hundred people in different departments. It has also been reported that the organisation has been experiencing continuous growth. The growth has been attributed to the technological creativity and innovation in the organisation. The number of em ployees has been increasing in order to help the organisation achieve its security goals and objectives (Schlachter, 2005). Â  The Global Distribution Inc has a well organized security Architect that consist of the following components; Technology, Accessibility and Control of the border, Identification management, Validation, architectural adjustment, training, guidance before and during disaster occurrence, inclusion and exclusion. In terms of technology, Global Distribution Inc utilizes both computer software and hardware.

Risk analysis related to information security and infrastructure Research Paper

Risk analysis related to information security and infrastructure protection - Research Paper Example ectives and goals of performing a risk analysis on infrastructure and security protection, the target audience for whom a risk analysis is performed, the steps necessary for performing a risk analysis including assessment and evaluation, threats and cost-effective security measures, the types of securities to be included in a risk analysis for recommendation purposes, and how to mitigate a security threat and address it accordingly. Risk analysis on infrastructure and security is can be performed at various levels and many degrees of detail. Risk analysis reports can cover every business aspect. Risk analysis may be performed by both big and small organizations, and even individuals. Informal decision making follows not a comprehensive step of an elaborate risk analyses. There is no clear standard in making decision on where to draw the line on depth of analysis of risk. The process of risk analysis illustrates that there is no particular, one solution to security, and therefore the required attempts and efforts to have all risks eliminated would overwhelm organizations. However, all identified relevant factors to an organization needs to be weighed in order to have a particular acceptable risk level that can be matched to the strategy of risk management. Risk analysis hence involves anticipating the most probable outcome and allocating the resources available in order to address that outcome (Hollinger, 1997). The objectives and goals of performing a risk analysis on infrastructure and security protection are to identify and determine threats to infrastructure and security, and to provide recommendations that address the identified threats. Another goal and objective may be to protect individual components such as hardware, software, and other connected devices. Although it may be easy to replace a hard drive, the information content may be irreplaceable and therefore loss may be a catastrophe to an organization. The target audience for whom a risk analysis is

Sales Management Essay Example | Topics and Well Written Essays - 1000 words - 1

Sales Management - Essay Example In the company worked as brand manager and promoted last year. The position parallel to him is vacant. Keren French sr. manager national sales having 5 years of experience in the company is looking after account management of major clients. Just below her she has appointed Rick fire as national sales manager of Canada operations directly reporting to her for the last one year in the company. Prior to this assignment Rick was working with a small company for the last 6 months. Rick fire as energetic, enthusiastic and young man always trying to look after opportunities to grow has been performed well in last one year with relationship management with the client Zellengers. For that he has been appreciated and offered training and career enhancement prospects. But being an over ambitious person he set his target and seeing the opportunities in alternative channel development he came with a proposal for the product "Freshner" which has the monopoly in the market. He wants to create an alternative channel with sports apparel and sport goods (SASG) chain. Though he has not been assigned the job but on his own he talked with Les about the proposal just without any details. The actual problem starts here. His proposal has not been paid proper response and he feels disheartened. Due to his ambitions he talked to Keren his immediate boss who again sent him to Les. Les again told him to wait for the results from U.S. market. Now he approached to Dave with strong re commendation of Keren. Due to that pressure Les called him but again he was not with complete proposals. After 2 weeks he again met with LES with proposals and researched information and les paid proper attention to him and signaled him to go ahead. But again he has never involved les directly in the project and just provided him the overview of the progress through e-mails. Prior to last meeting before contract has to be executed Les willingly asked for participation. Rick wanted to appraised the complete situation before final meeting but only managed to talk just prior to meeting and the objection raised by Les about pricing which has been an important issue because stores are selling at $4.99 where as SASG has been priced $5.99 and the experience of US has not been good for the company. So it has to be properly answered. So in the last presentation before contract being executed Les objected on the price issue and the client became susceptible to execute the contract and it has opened up the problem that existed in the sales management team at the top level. The main problem which has been told by Les that Rick is not a team player and pursuing his personal agenda to promote himself keeping behind the companies long term goals, objectives and relationship with their clients. While Rick thought that Les has spoiled his efforts due to his rivalry and inherent autocratic behaviour. He was very near to strike a good deal for the company but Les spoiled the whole effort. So it is the problem of two personality types one who willing to perform on any situation not taking the overall view about the deal seriously and trying to implement his own agenda while the other one having more experience in the field like to build long term relationship with client and before considering any contract wants to involve whole team and to discuss all the issues thoroughly. Analysis: Going through the whole case study it has been quite evident that top

Curriculum Evaluation Paper Research Example | Topics and Well Written Essays - 1000 words

Curriculum Evaluation - Research Paper Example The curriculum aims to meet their needs, and have notable and measurable outcomes from the program (Keating, 2010). There are different models that nursing educators have designed over time so as to evaluate different curricula used in nursing education. There is the Nightingale Model, the Tyler Model, the Baldridge Evaluation System and the CIPP. This essay examines the Nursing curriculum of the University of Phoenix according to the CIPP model of curriculum evaluation. CIPP model This model is a qualitative method of evaluating curricula. The initials CIPP stand for â€Å"context, inputs, processes, and products.† It uncovers aspects that more contextual approaches have hidden. This is one of the advantages of this method, it brings to light, social processes that influence curriculum implementation, such as power relationships. It also helps the audience to understand the details of the situations. The CIPP model further helps in the development of instruments for quantitat ive evaluation of curricula (Utley, 2011). This model allows for the core components of nursing education to be evaluated at formative and summative levels. The components that are analysed in this case are as given by the initials the model name indicates. The curriculum The curriculum in issue builds up on previous knowledge as the learners are expected to add to their knowledge on several body systems. This knowledge is to be used in training the future nurses how to manage care of complex adult clients. It also aims to explain the role a nurse has to play in the assessment, planning, implementation, and evaluation of interventions used. All these processes have to be carried out in line with supporting data. Clinical experiences are also integrated into the learning process. This is to give the learners an opportunity to put into practice the theoretical knowledge gained from the classroom. Findings To evaluate this curriculum using the CIPP model, the components of the model ha ve to be related to the curriculum. It is vital to consider this curriculum as per the components of the model. The context examines the curriculum under two categories. First the fit between the vision of the organization and the program is examined. The ability of the organization to attain the goals and objectives it has in place is considered. All areas of training covered by the curriculum require both theoretical and practical know-how. This is observed in the learning objectives that have been set for each section. The University is well within its capability to attain the set course objectives. For teaching in theory, the university uses electronic resources, books, learning software, and other outlined course materials. Clinical conferencing and other practical activities such as filling in Preparatory Client Care Plan give the learners practical knowledge. Another aspect that helps in this aspect is that the University has set out the goals it wants to accomplish by comple tion of the specified learning period. Planning is vital for the achievement of anything. Inputs evaluation reveals the human and other resources in the institution, and their allocation. It also considers the cost-effectiveness of the curriculum (Young & Paterson, 2006). Curriculum implementation takes place in different modes. The classroom setting requires physical resources in order to create a conducive learning atmosphere. For a classroom to allow for students to learn well, it needs instructors, electricity,

Difference and Similarities of Chinese and European Expansion in the Essay

Difference and Similarities of Chinese and European Expansion in the 15th Century - Essay Example They have reached India, Arabia and Africa, fifty years before the Europeans decided it was time to learn about the world. The conquest of the Europeans are well known – in their explorations they have created contacts all over the world, from Africa, to the Americas, and finally in Asia. In an effort to create more profit for his country, Henry the Navigator sent out ships to explore new routes for the slave and gold trade. He sponsored numerous expeditions to discover the expanse of Muslim territories and he sought to find Christian allies in the distant lands. Other expeditions by European countries have discovered new territories which served as a new market for their own products as well as a source of cheap resource for various industries. Meanwhile in 1403, Ming emperor Zhu Di ordered the construction of an imperial fleet in order to find Jianwen’s escaped emperor. The fleet of warships was large enough to reopen trade with the western and southern regions which was first initiated during the Yuan Dynasty. Discovery of relics from the period showed that the Chinese ships were much bigger than their European counterparts which were typically 100 feet in length. Moreover, the Chinese ships were multi-masted for centuries while the Portuguese develop the technology only in the 15th century with their secret caravel design. The Chinese were also using watertight compartments years before the first European ship has set sail across the ocean. With regards to sail, Europeans used square rigs which ran good, until the upwind starts. Meanwhile, the Chinese have used fore-and-aft lugsails which allowed the ships to run efficiently even in an upwind. The Chinese have also developed the first magnetic compass, and later on, the true mariner’s compass which was used in their expeditions. In summary, when it comes to oceangoing ship technology, the Chinese were far ahead from the Europeans because they have been traversing ocean routes longer. Wh en it comes to navigation, however, the Europeans were far ahead, allowing them to discover new territories, open new trade partnership and colonize new lands. Another difference between the Chinese and European expeditions is the unified Chinese efforts. In European scenario, several countries were vying for territories and there was no single ruler directing the efforts of discovery. There were hundreds of principalities seeking for support. Meanwhile China was more centralized because it was the Ming emperor who directed and funded the expeditions. It is important to note, however, that Asia as a continent was not unified – there were no single rulers and tribes warred against each other. In both Ming China and 15th century Europe, external threats were abundant. Continental and maritime threat in China came from the Mongols in the north, the Annams in the south, Korea and Japan in the northeast. Meanwhile in Europe, Spain was relatively secure because of the land borders so its defense strategies focused in maritime. Britain, and Holland also focused in maritime. Only France and Germany were continental powers, hence, they did not develop maritime defense immediately. In both China and Europe maritime technology developed because of their need to defend the seas and to start

Should employers be allowed to ask for an employee's social networking Research Paper

Should employers be allowed to ask for an employee's social networking information Can an employee's Facebook or Twitter activity impact their job Is this fair Necessary - Research Paper Example â€Å"Traditional social networks have expanded from a few dozen acquaintances to hundreds of friends, friends of friends, connections and followers† (Kelleher, 2009). Employees’ use of social media websites is a matter of huge concern for some employers, while others are indifferent to the employees’ Facebook and Twitter activities. In either case, employers have very little control over their employees’ social media activities. Employers cannot deny the employees’ right to use these websites. This paper explores this matter from numerous dimensions. Social media websites are places of casual chit chat. They are forums where juniors can interact with their seniors in a comparatively casual way. Sometimes, managers and leaders have a rosy view about letting their subordinates the freedom to ask them personal questions or interact with them on an equal level. When a manager gets a friend request from an employee, he/she may not want to accept that, yet he/she half-heartedly accepts the request just to keep his relationship with him/her good. Some employees tend to have separate work and social identities and yet there are others who don’t differentiate between the two. This lack of dual identity is not always appreciated by others. Many people are very particular about not discussing business issues outside the workplace. When a subordinate or manager does discuss them on Facebook or Twitter, this may be very irritating for the other person. Many employees have been fired in the past for discussing their job related issues on the Facebook and Twitter. â€Å"Five workers fired for complaining about their jobs on Facebook will go back to work after the National Labor Relations Board ruled in their favor, affirming workers can safely vent their frustrations about the workplace on social networks† (Forbes, 2011). This raises challenges for the governing bodies that have to take a lot of criticism both if they decide in favor of the employees or

Free

Free Will vs Determinism Essay The debate, free will versus determinism, has been long debated for centuries. Free will is a concept that holds individuals responsible for the action and decisions of their lives. Adversely, other individuals believe one’s life is predetermined. For the purpose of this essay I will prepare dialogue between myself and philosopher Socrates. I will also define free will and determinism. The Dialogue XXXXXX: Determinism is interpreted as the philosophical theory or doctrine in which an individual believes that action from humans are unavoidable; occurrences in nature are more than likely caused by preceding events or natural laws. XXXXXX: Free Will is the ability of humans to express freedom; freedom to make choices freely without the influence of others or nature; better said, as the ability to act freely within limits. XXXXXX: No. I do not agree that every event has an explanatory cause. I would like to think it’s fair to say not every event or situation warrants an explanation. Let’s say, for example, God developed in mind or physically, Adam Eve, also accommodated them a garden with every fruit, with the exception of forbidden fruits. In consequence, they disobeyed. A fair argument would be that there is no way to argue an explanatory cause in connection with Adam’s Eve’s selection; free will came into existence. XXXX: I’d say†¦ birth, wedding and funerals would be examples of events†¦ XXXX: Explanatory cause would suggest behind every event that occurs has an explanation; to persuade an explanation for why events happen. XXXXX: As referenced previously, I don’t agree with explanatory causes for events that happen in human life. Only selected events have an explanatory cause such as death, for example. Death was already predetermined at which time man was created. XXXXX: Choices of humans is the ability to make sound decisions without influence, freedom of choice. In this day and age humans are held to the highest degree of responsibility for their own actions. Judicial systems have been put into place for this very reason. Events occur from human action or choices. Absolutely, Choice and events are completely different. XXXX: Absolutely not Socrates, It is not a known fact that every action has an explanatory cause is completed dependently. Some actions may be simply due to determinism however, at the same instance may be in connection with one’s free will. Murder would be great example. This would be a solely act carried out by an individual; free will. XXXXx: Exempt from external authority, an individual’s will, unrestricted. Free. XXXX: Absolutely, why not; despite individuals having the freedom of choice, within limits due to higher existing authority. It’s reasonable to come to the conclusion that free will is not completely free, external influences do exist. The two can coexist. XXXX: Possibly determinism but not internal free will. Free will cannot be classified as internal or external factors. In Conclusion, determinism vs. free will is a debate that has been debated over centuries. This debate will continue to obtain conflicting attention for many years to come from a variety of people. In this paper I have discussed briefly the definition of free will and determinism. I have also presented dialogue between the deceased Socrates and myself in attempt to shed more on this highly debatable topic.

The Determinants of Inflation

The Determinants of Inflation This research provides some interesting facts and phenomena. It has been observed that how inflation can be affected by different factors in the Pakistan economy. How monetary policy and others have impact on inflation. This study reveals some interesting concepts which usually been understood by general. This study covers the aspects in which research analyze that how aggregate demand and money supply can put impact on inflation. The study examine that whether or not by increasing aggregate demand and money supply, the price increase or vice versa. The aggregate demand and money supply used as independent variables and inflation as dependent variable, these all are scale variables. The statistical model apply in the study is Multi Linear Regression given in the SPSS. Key Words: Aggregate Demand, Inflation, Money Supply CHAPTER 1: INTRODUCTION In this section, the researcher has briefly explained the literature based background of topic of the research, objective of research, methodology adopted in research, research questions followed by hypothesis which were tested in this research study. Overview In the field of economics and finance, inflation and the discount rate policy have very crucial role, discount rate is used as an instrument by Central bank of the country to control the money supply and also inflation. In economics rise in prices is basically known as Inflation or where the supply of increase but actually as we seen in the live situation that both increases side by side. The change in money supply has not been affected by output or the elasticity of output supply has decreasing and become to zero in the impact of money supply when true inflation begins. If inflation is just a general increase in prices as popular thinking has it, then why is it regarded as bad news? What kind of damages does it do? So thats why inflation is most important concern of people as Inflation has put strong impact on the life style of the people. Pakistan is facing the situation of increase in prices because of the increase in demand while on other hand supply respectively constant. To han dle this phenomenon, state bank use discount rate as a tool to handle the money supply and demand. When they want to decrease the inflation, discount rate will increase which causes the decrease of money supply, so by doing this, supply will cope up with the demand of money. Currently if we viewed the situation of underdeveloped countries as well as the developed economies, both are suffer from this inflationary pressure. The whole world according to the current scenario dealing with the pressure of prices increasing phenomena, this is just because of different reason in which we seen that inflation rate was on higher side than the previous years and this also due to increasing unemployment situation, these things are difficult for all to handle the Inflation. So the aim of initializing this research is put focus on how Pakistani authorities taking steps to control the phenomena of inflation, so considering these, steps taken by Pakistani government are precise or not. By initializi ng these steps, Pakistani government will successful to lower down the prices or not. This study is helpful for under developing countries like Pakistan to understand that the factors which are aggregate demand and money supply have some impact on inflation or not. These factors would be the main determinants of inflation in Pakistan like economy or not which is under process towards prosperity. Objective Of The Study The main target of this research is look at the role of different factors and their impact on inflation in the Pakistan economy. How inflation is affected by the aggregate demand and money supply. The aggregate demand and money supply increase then these will have direct impact on inflation or not. Problem Statement It is very important to see the role of inflation in economic environment by all concern personnel. The economy of Pakistan has going towards upward trend from last few years, although there are yet some unsolved very important issues in the economy. The largest issue of the economy is the inflation. In this study, we try to look at the factors affecting inflation, its main causes in this economic scenario of Pakistan and there measures to handle or overcome these. As the core problem, authorities or concern personnel keen to know that how inflation rises and what determinants like money supply and aggregate demand actually have play strong role to maneuver the inflation. They also want to know that whether by increase in money supply, inflation rise or decrease due to reduction in money supply. It is also important to know that when aggregate demand increases, prices goes in upward direction or vice versa. This also knows able that inflation may be impact by money supply or aggregat e demand individually or collectively. Research Questions The researcher has developed following research questions according to the statement of the problem: Q1. Does increase in inflation is because of increase in Aggregate Demand? Q2. Does increase in Money Supply cause to increase in Inflation? Q3. Is there significant relationship between price increase and increase in money supply? 1.5 Research Hypotheses Considering the research questions of the study researcher have developed following hypothesis: H1: inflation is increasing due to increase in money supply H2: inflation is rising due to increase in aggregate demand H3: there is no significant relationship between price increase and increase in money supply Outline Of The Research This research examines the impact of aggregate demand and money supply only on the inflation in the current scenario of Pakistan. In this study researcher would try to analyze a relationship among the factors (aggregate demand and money supply) and inflation. CHAPTER 2: LITERATURE REVIEW Our research is about determinants of inflation. The selected research papers are associated with the inflation; discuss how inflation affects the different economies and its causes. These researches which have been selected and studied for building our concepts about inflation and its impact on economy, were covering different issues of inflation happening in world economy, and as per requirement of need and problems. It also based on the different needs of different areas and the attitude of markets and economies of the host (researchers) objectives. The research is conduct when the problem is arises and defined then the researcher work starts and they study the issue and try to find some solutions and their remedies. The paper investigates the association between inflation and output growth on the Turkish economy. The researcher used GARCH model in his study to investigate the relationship along with granger causality test. The variables used in this research were inflation, output growth, real and nominal uncertainty. The researcher emphasis was basically on the point that Turkish inflation was affected by output growth or not. The research covers the period from 1986 to 2007 and use monthly data of Turkish economy. In the study, by using GARCH, the researcher looks on conditional means and variances of inflation and output growth and covariance among each other. The researcher also used the BIC and AIC optimal lag-length algorithm. It took the consumer price index and industrial production index which used for price level and production output. Researcher took the log of CPI for obtaining inflation for the purpose of investigating the inflation and output growth relationship. The findings of th e research include the sum of estimated inflation coefficients is -0.042 and ARCH parameter is calculated as 0.360 and 0.426 for output growth and inflation equation respectively. GARCH parameter for output growth is 0.234 and less than 1, so the ARCH parameters are greater than the GARCH parameters which present the view that short term effect are more than the long term effect. The researcher deduces the result that Turkish inflation is effected by output growth by nominal uncertainty channel. This research is important in its own for coming days because of the global economic crises, high level of output growth is induce by foreign capital will decline and this decline would increase the inflation in near future. Further in literature review, we study the inflation targeting and core inflation, here researcher looks at the association of core inflation and inflation targeting used as monetary policy. Basically core inflation is the measure of inflation in which food and energy prices are excluded. Real output of the economy has no real impact which be long run from the inflation rate or the changes in input prices developed by inflation rate (Quah and Vahey 1995; Eckstein 1981). The main emphasis of the research is the inflation in different countries. Policy makers dont want to include short term or temporary changes in inflation, so they wish to focus how these temporary changes exclude from inflation to able to get the real results. Core inflation is an idea that is use as measure the future inflation because it eliminates the temporary shocks those policy makers does not want to take in. The method used in this research was ordinary least square model and auto regressive model. Variables taken in the study were real GDP, CPI, trimmed mean (limited-influence estimator), the frequency of data used in the research range from 1980 to 1990 and early 2000 and the study sample was the data on quarterly basis of 12 countries. The study confirms that monetary policy has direct impact on core inflation (gives the forecast future inflation). Weighted average of both Trimmed mean and lagged inflation used empirically for the estimation of Core inflation. Two views drawn from this research were, first one is the inflation targeting has made the level of accommodation different for the central or reserve banks, although, inflation and non-inflation targeters after inflation targeting begins same. Secondly, since the early 1980s the public appears to believe that central banks of the countries are fairly non-accommodative and inflation targeting did not alter this perception. The researcher examines the possible interaction of conditional means and variances by accommodating the lenient and interactive framework whose impact on real activity by uncertainty of inflation. The model used in this research MGARCH and variables used for the research were inflation, inflation uncertainty, price, GDP deflator and CPI. The data frequency ranges from 1966 to 1979 and 1966 to 2000 on yearly basis. The importance of research is due to global economic conditions, so thats why others authors put their suggestion that the rate of investment which is decrease due to uncertainty of inflation is basically deter the long run contracts or by rising the option value which actually an irreversible investment. So thats why reduction in allocation in price system efficiency is because of inflation uncertainty which basically integrated to the relative price variation increment. The researcher reexamines the effects of inflation volatility by integrating the identified variance w ith MGARCH. The researcher find that the multivariate GARCH and VAR is give the reasonable explanation of the data. The main findings of the research is that the inflation has significantly reduced by real economic activity during 1982 post era, the research also concludes that average shock to inflation uncertainty has try to reduce output growth. The reduction in volatility in inflation process is due to macroeconomics policies which likely to speed up the overall growth. Furthermore; we studied the research on commodity prices, wages and U.S inflation in twentieth century which investigate the impact of primary commodity prices and wages on U.S inflation with respect to markup pricing. The methodology used in this research is Regression analysis and variables are inflation, markup pricing, primary commodity prices and wages. The researcher use annual data ranging from 1900 to 2001 of U.S economy. This researcher find that commodity prices and wages completely pass through into inflation of finished goods prices with both input have positive significant impact. So the rate of change U.S producer index have affected by these factors. The study deduce that aggregate demand growth has a negative affect on markup which further negatively impacted on finished goods inflation after controlling prices. The other one is the food prices, expectation and inflation. The main emphasis of the researcher is on food prices plays a special role in the formation of consumers expectations of inflation appears to be widely held by policy makers. The model used for this purpose is regression analysis and data used from 1950 to 1970 late on quarterly basis of United State. The variables used in the study were Food prices, rate of inflation, and wages of labor. The researcher investigates relationship of money growth, output growth and inflation. For this purpose, data of 81 countries used covering period from 1980-1993. The M2 growth rates (average) used to explain the cross-section inflation rates. The co-efficient of M2 growth are strikingly close to one where inflation and money growth high. Through study, it identify that these countries whose money growth and inflation relatively low. The estimated co-efficient of money growth was only 0.69, so a less complete explanation of inflation offers by quantity theory. Growth of Money GDP was nearly and consistent with monetary neutrality the research forms on money growth, output growth and inflation as key variables. The model, quantity theory is a mostly used model of inflation but not for those where long-run found low. The researcher found during its study that real GDP growth can be used to mitigate inflation. For this, some variables those are exogenous forces like growth in technologi cal progress, physical capital information and human capital. Through this study, researcher found that role of real GDP growth and money as determinants of inflation. Further in our literature review, we study another perspective of inflation on economy. By studying this paper, we found that hoe inflation process affect the economy in different ways and different variables of inflation. High and persistent inflation of this kind is labeled chronic inflation (Beckerman 1992). The researcher developed an error correction model to analyses the relationship of dynamics and long run determinants of chronic inflation. In this paper, researcher uses the Johansen procedure to test the integration in the foreign exchange markets and money. The study reveals that the oil prices, interest rate, output and money dynamically affects the domestic inflation which determined by exchange rate and foreign prices in long run. The researcher deduces that increase in inflation was transmitted to next p eriods inflation where price has a positive co-efficient. So the study reveals that the increase in overall inflation was due to an increase in oil price or in money growth, and also due to increase in rate of devaluation of the exchange rate increase while output growth goes up, the inflation decreases. Another aspect has been studied to understand the relationship between inflation and growth. Here researcher investigates the matter which is growth and threshold effect of inflations existence. The research findings reveal that for industrial countries, threshold reveals of inflation at 1-3 percent and for developing countries at 11-12 percent, where now growth of inflation was estimated. The researcher also points out that the relationship between inflation and growth was negative and significant when inflation rates above the threshold level. The researcher used data of 140 developing and industrialized countries covering time period 1980-1998.Statiscally, the threshold level of inflation consider significant at 1 percent or less. The research is about relation between assets return and inflation in large developed economies, data of 41 national markets including time series and cross-section of expected return. The researcher deduces that negative time series relation between realized asset return and realized inflation. This negative relation appears when returns of long horizon were examined. The researcher also examine that inflation hedge do not serve by equity returns country by country. So when seeing relation between co-relation of asset returns and inflation, in low inflation states that high, world and U.S equity market were more co-related with returns of emerging markets. This shows that there was very little difference between volatility of low and high inflation states in emerging and developed. The results of the study reveal that inflation can be a national equity attitude. Researcher found that differences in inflation states can be differentiate expected returns and have stringer impact to di fferentiate the volatility in different economies. The differences in inflation rates was explain 31 percent of variation in average returns and 59 percent volatility of cross-section in same market across the 41 countries. Here researcher analyzes the effects of high and uncertain inflation. Data used of forty four countries and covering period of twenty years. Researcher deduce that uncertainly has a strong impact on inflation across countries, relation, while in some cases, there are some relation exist between inflation and uncertainty within country relation, but not so strong within 44 countries, 18 of these were industrialized and remaining were developed. Researcher used Okuns hypothesis to test the rationality of the data. Researcher deduce that positive significant co-relation exist cross-country wise, while co-relation was weak within country. So result shows that 15 countries have a positive significant coefficient which was at least one. This paper analyzes the dominant factors, which affect the inflation in Nigeria. Researcher used error correction model of inflation process which based on money market equilibrium conditions. Data used covering period from 1985 to1995. Researcher examines devaluation of the naira and agro climate conditions. Researcher found that depreciation of naira on inflation has been affected significantly by monetary and fiscal policies. The result shown the prices increased through devaluation although these counteracted by proper implementation of policies. Researcher also found that a tight policy major reduces the impact of devaluation on domestic prices during mid 80s. While in early 90s devaluation magnifies the impact on inflation during excessive expansionary policies. The rate of inflation has been influenced by agro climate conditions and this has major impact on overall movements in prices. This research examines that issue of nonlinear effects of inflation on economic growth. Researcher founds that the economic growth relative to inflation has a significant structural break. This structural break was established when inflation was at 8 percent. Growth does not more on slightly affected by inflation below that rate. Data used in this research covering period from 1950 to 1980. While the growth has been significantly affect by inflation when inflation rate was above 8 percent. The research also examines the fact which explains that the effect of inflation on growth estimated was biased by factor of these, when structural break was ignored. So when structural break was considered, economic growth increases by factor of these by the estimated affect of inflation. This means that estimated affect of inflation has shown significant base when structural break exists. By this phenomenon, researcher deduces that when average annual rate of inflation was 8 percent, the point of structural break was estimated to occur. This also deduce that economic growth had not been affected or slightly positive affected when inflation was low, while on other side, economic growth has significantly negatively affected by inflation when it was high. Further in literature review, we studied the theoretical relationship between the size of capital stock and in economy and rate of inflation. This research reveals the fact that shows how capital stock in an economy affected by inflation. The researcher presents some time serious evidence. Researchers used VAR model for thirty four countries. The study reveals the facts which investigate by researchers were that majority of countries had not affect capital stock significantly by inflation process statically. Capital stock affected while inflation not to be super neutral, the co-efficient were positive and capital stock less affected. The researcher use data which comprise private and public capital. The public capital financed by revenues partly, which could lead positive relation between inflation and capital stock. Garber (1982) has argued that some of the transition costs after the German hyper inflation were due to the fact that private investment was no longer subsidized out of seignior age revenues. Researcher found that behavior of government could lead positive relation. The researcher deduces that across country differences in the relationship between inflation and capital stock produced by tax authorities through their different treatments of depreciation and nominal interest deductibility. Further in our understanding about inflation and its causes, we study the issue which examines high trend inflation countries predicted by sticky price models based on menu cost. The researcher used country specific approach to see how output affected by demands smaller impact and less persistent output fluctuations. The researcher used two stage estimation methodologies to examine the issue. Data used in this research comprise 51 countries covering period of 1950-1996. The researcher found from his research that output fluctuations would be persistence while short run impact effects perceived through price stickiness. In this paper, study reveals menu cost model of price stickiness which predicts the high trend inflation should lead to smaller impacts effect of nominal demand shocks (Ball et al. 1988) and less persistence in output fluctuations (Kiley 2000) Through two stage approach, using international data both studies find support. Researcher investigate that the output persistence within countries has affected trend inflation. The researcher deduce that hyper inflation emerge in those countries of high average inflation. Researchers found the strong support that inflation with high trend has lower impact within countries, so that output persistence in individual country not affected by trend inflation. That means important source of short run impact effects could be price stickiness. Furthermore, the role of money demand and money supply which determines the potential of inflation. In Switzerland at beginning of eighties, upward movement of price level was seen. The main issue to conduct this research was that through determining the growth of monetary base, monetary aggregate growth can be controlled. The role of the price level as the equilibrating valuable in the money market can be understood by considering an individual and market experiment (Laidler, 1985). Data used from 1980 to 1987. The main target of the paper is to find out how price levels stabilize over a long term horizon. So rise in income has to maintain pace with money supply in growing economy, the growth of output equal to money stock which expanded at output rate. The researcher using econometrical evidence suggest that price level with a growth trend of M1 that is lower then the potential income growth. The study describe that inflation rate of one present means M1 growth was one percent whic h greater than the base line. The empirical analysis of the study shows that fluctuations of the price level incur from movements of interest rates. So variation in nominate interest was due to inflationary expectations changes. The study explains that constant arte of secular consistent with nominal money stock. It means money growth unchanged with the demand. So that why the smoother price level will result with steady money growth. On other hand, changes in marginal productivity of capital which affect the real interest were due to technical progress, government deficit change in tax rate. The researcher deduces that such shocks can be put their impact on economy like Swiss. So thats why monetary policy has an important role to detect and react against these real factors which affect interest rate. Reaction of monetary policy means money supply by reduced the impact of such factors those cause to increase the interest and vice versa. CHAPTER 3: RESEARCH METHODOLOGY In this chapter, researcher has discussed method of data collection, sampling technique, sample size, instrument of data collection, content validity of instrument, reliability of the instrument and researched model developed. 3.1 Method of Data Collection Normally data is taken from the specific method and techniques through the questionnaires or through observation. But in this case we take the data from other sources which is already been used and also bias less. Data is used as the secondary data, which is collected electronically from the website of State Bank of Pakistan and other websites. The yearly inflation rate (CPI) of Pakistan is taken from the official web site of Sate Bank of Pakistan and also the yearly data of GDP as aggregate demand and M2 as Money Supply. The study adopts qualitative and quantitative paradigms. The study uses mixed method design with chi-square and correlation as quantitative mode of inquiry, and ground theory as qualitative mode of inquiry. 3.2 Sample Design Sample is taken as the yearly basis to test the correlation between inflation and aggregate demand. We use the yearly data instead of monthly because the GDP is not available on monthly basis. In this research we will use purposive sampling technique, because we will collect data only from Banks (SBP), some business journals, government sources. The data having very high number of observations which is helpful to use MLR model of SPSS. 3.3 Sample size Sample is the 41 number of observation, which is taken on yearly basis and the data of 41 years covering the time period from 1970 to 2010. This is healthy number of observations in any data to take the result on multi linear regression model (MLR) N= 41 The data used in this research is reliable and bias less, because it is taken directly from the consult authorities which assure the accuracy of data. The data firstly was taken of 10 years on the monthly basis but later we summaries it to see the significant and clear impact of aggregate demand and money supply on inflation, then we take the yearly data of all the variables. 3.4 Research model developed This study is focuses on the issue of inflation. Here we try to look what are those factors which can put impact or create influence on the inflation in the economy of Pakistan. For this purpose we take two independent variables which are GDP as aggregate demand and money supply and a response or dependent variable which is inflation as CPI. We took 41 years data for this study on yearly basis, so we can take a brief analysis on the phenomena of inflation. How it can be manageable in the current situation and how actually these factors can affect inflation in the Pakistan economy as real determinant of inflation. To test the hypothesis, we use multiple linear regressions MLR as statistical tool, for this we check that data is normal or not, is there any linearity among the data and the data or variables are serially correlated. We check these through different statistical means which shown in appendix. Here we see that the data is not linear and there is high autocorrelation or seria l correlation exists. So for this, we use log transformation to make data linear and reduce the correlation within the data to test our research hypothesis, we take logs of our predictors and response or dependent variables. We see still there is some non-linearity exists, and then we take difference of the variables (regressively) along with log transformation. We try to analyze the relation between GDP, MS and Inflation. By taking difference and log transformation, we apply the linear regression and still main assumption of the MLR not view, the autocorrelation removed and linearity exist but data become non-normal. We use different combination of variables to develop a fit model to test our research hypothesis. Lastly we come up with the model which we consider to use to test our research hypothesis and its findings discuss in the coming chapter. The equation used in our study Ln_dif_ Inf = ÃŽÂ ±+ ÃŽÂ ²1 Ln_dif _gdp + ÃŽÂ ²2 Ln_dif_ms +ÃŽÂ µ Here in this equation Ln_dif_Inf = shows the response or dependent variable after taking log transformation with difference of values. ÃŽÂ ± (alpha) = Constant term Ln_dif_gdp = shows the independent variable after taking log transformation with difference of values. Ln_dif_ms = shows the independent variable after taking log transformation with difference of values. and = referred to as partial regression coefficient. 3.5 Statistical Technique The Multi linear regression is used to conclude the result of data, because two variables are used as independent variable and one variable as dependent to observation and the scale data is used. One inflation and others are independent GDP as aggregate, M2 as Money Supply. So Multi Linear Regression is better option to evaluate the data being taken. Regression analysis is used to test the hypothesis and ANNOVA is used to see the variance. Due to expected presence of two predictors and the dependent variable most probably Multi Linear Regression is used to study the impact of MS and AD on Inflation. Linear regression is very easy to interpretation of result and to assess the result of given data. Regression developed the graphical presentation of two variables which are taken in research as data, the linear regression shows one variable on X axis and the other one variable on Y axis. The correlation of both variables can easily justify on the basis of slope line which is presenting the relation of two variables. CHAPTER 4: DATA ANALYSIS RESULTS To test the hypothesis, we use MLR with two predictors and one response variables to see the impact of aggregate demand and money supply on inflation. After apply the tool, we got the results which shows us different point of view than the researcher develop to initialize this study. The researcher wants to see that H1: inflation is increasing due to increase in money supply H2: inflation is rising due to increase in aggregate demand H3: there is no significant relationship between price increase and increase in money supply Making data linear and remove autocorrelation within the data by log transformation along with taking difference in values, we get the result in which the model summary table shows R, R Square and Adjusted R Square is round about 28%, 8% and 3% respectively, the purpose of seeing R values (correlation coefficients) which lies between 0 and 1, here the R is around 0.28 which shows the small positive correlation between the variables. The R Square coefficient of determination) is about .08 or 8% which describe or explain the 8% variability in the data, if R Square equal to zero means, no variance exists. Here in the research the R Square is 0.08 which is near to zero, so we can say that there is almost very low variance in the data explain by model. As research study use two independent variables, so adjusted R Square is more impor

A Study On The Petronas Towers Construction Essay

A Study On The Petronas Towers Construction Essay Supertall buildings are a relatively recent addition to the history of the cities around the world. Technology of the nineteenth century made their development possible. Steel, concrete and masonry materials have existed for a long time in the history of civilization but not in such a configuration. Masonry is the oldest material. Concrete in its present form is the youngest of these three basic structural materials of construction. Concrete, unlike any other structural building material, allows the architects and engineers to choose not only its mode of production, but its material properties as well. Although steel will continue to be the structural material of choice for many tall buildings for its strength and ductility, we may expect to see more and more concrete and composite high-rise structures shaping the skylines of major cities of the world in the forthcoming years. As a result, the field of concrete tall building construction is rapidly changing and its limits are constantly being tested and stretched. The introduction of composite construction to tall tubular buildings has paved the way for supertall composite buildings like the PETRONAS Towers. 1. INTRODUCTION Much of the technological change in concrete construction was in the first half of the 20th century. Advances in formwork, mixing of concrete, techniques for pumping, and types of admixtures to improve quality have all contributed to the ease of working with concrete in high-rise construction. There were main four periods in the development of skyscraper which began around 1808 and ended in 1960s where structures were usually vertical and dominant. During 1970s the international modernism in construction started to rise and this introduced a renewed interest in silhouettes and symbolic potential. The most efficient construction coordination plan for a tall building is one that allows formwork to be reused multiple times. Traditionally, formwork was made of wood but as technology has advanced, the forms have become a combination of wood, steel, aluminum, fiberglass and plastic, to name only a few materials. Each set may be self-supporting with trusses attached to the exterior or may need additional shoring to support it in appropriate locations. New additions to the family of forms include flying-forms, slip forms, and jump forms. The PETRONAS towers are a good example of this latest period. The techniques improved continually till now when pumping of concrete is considered even for small jobs. In recent years, concrete pumping has reached new heights. The builders for the Jin Mao Building in Shanghai, China, boast of pumping high strength concrete as high as 1200 ft (366 m). For such great heights, a high-pressure unit is needed. Great thought must be given to the properties of concrete and how it will react when pressure is applied in a pipe. All these factors demanded innovations in concrete technology. 2. THE SKYSCRAPERS Already a well-argued case between Architects and Engineers is to build a environment with minimal impact on natural environment and to integrate the built environment with ecological systems of the locality. This proposition of the skyscraper as an ecologically- responsive building might well appear to be a conundrum for some.Afterall; Skyscraper is the citys most intensive building-type of enormous size. The council on tall Buildings and Urban habitat in USA defines the skyscraper as a tall building whose built form that by virtue of its height requires its own special engineering systems. Figure 3. PETRONAS PETRONAS was incorporated on 17 August 1974 as the national oil company of Malaysia, vested with the entire ownership and control of the petroleum resources in the country. It has since grown from merely being the manager and regulator of Malaysias upstream sector into a fully integrated oil and gas corporation, ranked among the FORTUNE Global 500 ®Ã‚  largest corporations in the world. The national oil company along with investors and federal government of Malaysia decided to construct the PETRONAS Towers which will be a major headquarter for the company along with other offices mentioned above. PETRONAS in the best possible way tried to balance and integrate economic, environmental and social considerations into their business decisions. These considerations include, among others, strong HSE management and performance, continuous development has made a holistic contribution to the society. Below is the graph that shows the financial outlook of the company Figure 4. HISTORY Designed by Argentine architects Cà ©sar Pelli and Djay Cerico under the consultancy of Julius Gold, the PETRONAS Towers were completed in 1998 after a seven year build and became the tallest buildings in the world on the date of completion. They were built on the site of Kuala Lumpurs race Because of the depth of the bedrock; the buildings were built on the worlds deepest foundations. The 120-meter foundations were built within 12 months by Bachy Soletanche and required massive amounts of concrete. Its engineering designs on structural framework were contributed by Haitian engineer Domo Obiasse and collegues Aris Battista and Princess D Battista. PETRONAS took the challenge to develop the PETRONAS Twin Towers in 1991. The project is an integral part of the Kuala Lumpur City Centre (KLCC), a carefully planned development to provide the capital city with an efficient and modern centre for urban activity, trade and commerce encircling a vast, open green lung. It brought together the worlds leading practitioners of engineering, building technology and construction. Construction planning began in January 1992. By March 1993, the excavators were hard at work digging down to 30 meters below the surface of the site. The extent of excavation required over 500 truck-loads of earth to be moved every night. The next stage was the single largest and longest concrete pour in Malaysian history: 13,200 cubic meters of concrete was continuously poured through a period of 54 hours for each tower. This record-breaking slab, together with 104 piles forms the foundation for each of the towers. From this floor rose a 21-metre high retaining wall, with a perimeter length of over 1 kilometer. This concrete shell and the basement area it enclosed required two years of up to 40 workers on site all day and night. The final product is the basement car park offering a total of 5,400 parking bays on five levels beneath the podium wrapping the towers. As an added consideration, two different contractors were chosen for each tower to allow cross-monitoring of construction values and techniques with one coming to the aid of the other should problems arise. The construction of the superstructure commenced in April 1994, after rigorous tests and simulations of wind and structural loads on the design. 5. PETRONAS TOWERS The PETRONAS towers are part of a massive real estate development on a 100 acre site in Kuala Lumpur which eventually after completion now has office buildings, a retail centre, hotels, residential buildings and substantial public parks, gardens and lakes. The twin PETRONAS towers are linked by a sky bridge at mid height. It consists of 216,901 square meter of total floor space, 88 levels rising to a height of 450m above street level. This was the first project in Malaysia where high strength concrete was specified. To achieve completion of the structural frame in approximately 28 months every floor needed to be constructed in approximately 4.3 days putting great pressure on the contractor to achieve rapid, delay free construction. The main structural system for the super structure and foundation were selected after a rigorous study and evaluation by the design and project management team. The structural approach in the tower frame combines the most favorable aspects of concrete and steel construction. Figure 6. PRECONSTRUCTION CONSULTANCY Due to the nature of the project, being the first super tall structure of its kind in Malaysia and very limited experience with the use of high strength concrete, the contractors were required to demonstrate that the requirements of the project could be successfully achieved prior to actual construction of structural elements. The contractor Samsung-Kukdong-Jasatera joint ventures were to do it. The major engineering and structural design teams were a collection of eminent international companies and consultants including such notables as Cà ©sar Pelli Associates, Hazama Corporation, Adamson Associates Architects, Solà ©tanche Bachy, RSP Architects Planners Engineers, Samsung Engineering Construction, Mitsubishi Heavy Industries Ltd., Syarikat Jasatera Sdn Bhd., and several dozen other major international firms. Legions of support engineers and designers in an array of specific disciplines contributed over the course of the years. 7. SITE AND DESIGN The site for PETRONAS Towers is the Golden Triangle. Around it radiates the city of Kuala Lumpur, Malaysias capital. The jewel of this 100-acre site are the towers. Working within mixed-used development plan by U.S firm of Klages, Carter, Vail and Partners. The design drawings show a complex of buildings growing from an intimate relationship with the site, generating from its core. The concert halls provide an important gathering space. Figure Map showing the Kuala Lumpur City Centre PETRONAS Towers I II Concert Hall Suria KLCC Retail Complex Office Tower (Menara Maxis, Menara Esso) Mandarin Oriental Hotel Future Buildings 8. FLOOR PLAN PETRONAS towers floor plan when viewed appears as two overlapping squares to create an eight pointed star which is further refined with half-circles between star points. The spirit of geometry is Islamic which dominant Malaysian culture is. Other eastern forms are woven into towers form. The towers are placed on a central axis. Figure 9. DESIGN METHODOLOGY The design for the PETRONAS Towers was not a written document or a set of drawings for the contractors to follow when building the structure.   It was instead an evolving process that took place over the course of many years.   This enormous amount of communication and the design considerations that were discussed produced a final result that differs considerably from the plan that won the first Kuala Lumpur City Center design competition held in 1991. The number of designers, engineers, and building contractor management personnel that took part in the design process is about the same as the number of workers that actually built the towers. About 7,000 construction workers took place in the actual building of the towers, as there was a great concern for the congestion that would occur in the busy Kuala Lumpur city center.   7,000 design workers talking constantly among themselves for five or six years designed the building.   It was certainly an impressive conversation.   Although much of this talk took place directly between individuals, this project probably would not have been possible before the development of the Internet or sophisticated project and communication management software.    Every phase of the process, from the drawings and engineering research down to the daily work orders was accomplished with cutting edge software that was in many cases as technologically innovative as other parts of the project. The high quality of the PETRONAS Towers is the result of the quality of the design team.   Although Cà ©sar Pelli was the titular designer and he served as the lead visionary, the design contributors included Prime Minister Dr. Mahathir, businessman T. Ananda Krishnan, senior managers of the PETRONAS company, the Kuala Lumpur City Center planning manager Arlida Ariff, and many high ranking national and local politicians.. The design process itself was as much a marvel as are the physical towers visible today.   When construction began the design did not call for the tallest buildings in the world and the entire foundation was moved after excavations had already begun. The parking garage was located up inside the towers in Cà ©sar Pellis first drawings and the powerful Skybridge was absent from the original 1990 Klages Carter Vail Partners plans for the Kuala Lumpur City Center development that first called for two towers.   These and many more features of the project changed as the design for the project evolved continuously over the life of the project and the final result is a testament to the efficiency of the whole multi-year design process. 10. CONSTRUCTION One of the first challenges that were faced during the towers constructions was anchoring the towers to the ground. The bedrock beneath the site was very irregular and thornton-tomasetti,the structural engineers suggested to relocate the towers about 200 ft to be able to bear on soil. The towers were framed with concrete walls and columns. In Malaysia the contractors were comfortable working with steel and concrete, concrete and steel actually helps in reducing the wind sways and minimize vibrations. Construction of towers was fast paced, because it was a decision to have two contractors one for each tower that created a competitive environment and work commenced at a faster phase. One of the most dramatic feats was placement of the two story sky bridge, which was built on the ground and hoisted to its location joining the 41st floor and 42nd floors. The construction of the PETRONAS Towers was a model of cooperation and efficiency and in some respects even more spectacular than the final result. Figure Figure After a year of planning, the construction phase began in March 1993 with the excavation work for the foundation. The originally selected location was moved 60 meters due to the configuration of the bedrock exposed during the excavations. The excavation for the foundation went 30 meters below the soil surface, with work proceeding only after sunset and more than five hundred dump trucks full of soil being removed from the site each night. For each of the two towers, more than one hundred foundation piles were poured next. Once the forms were in place, the slabs for the foundation of the two towers were poured in two continuous pours lasting about two and a half days each and using over 13,000 cubic feet of concrete for each of the two slabs. On top of these slabs a perimeter wall over a kilometer in total length and 21 meters tall was created to form the shell that would become the five-level underground car park. The contract to construct the two towers was given to two different contracting companies and their friendly competition resulted in both remarkable speed and valuable cooperation as each team shared with the other information gained during the building process. Tower One, which houses the PETRONAS headquarters, was built by a group led by the Japanese Hazama Corporation along with J.A Jones Construction of Charlotte North Carolina, and the Mitsubishi Corporation, MMC Engineering, and Ho Hop Construction of Japan. Tower Two was constructed by the SKJ Consortium, composed of Samsung Engineering Construction and Kuku Dong Engineering Construction from Korea, Dragages and Bachy-Soletanche from Singapore and Syarikat Jasatera and First Nationwide Engineering Sdn Bhd from Malaysia. Work on the tower structures started in April 1994 was completed by June 1996, with the first tenants moving into the buildings in 1998. The Malaysian Prime Minister Mahathir bin Mohammad presided over the opening ceremonies for the towers on Aug. 31, 1999, which coincided with the celebration of Malaysias Hari Kebangsaan holiday that marks the unification of the country and the establishment of the Malaya Federation in 1957. Although many foreign firms participated in the construction process, a great deal of the work was done by local Malaysian companies. It is estimated that sixty percent of the materials used in the construction were obtained locally. All of the concrete and construction timber was Malaysian in origin as were many of the interior finishing materials including marble, ceramic tiles, and drywall materials. Many of the more complex features such as escalators, electrical fixtures and components and furniture were also supplied by Malaysian firms. 11. DETAILED STRUCTURAL ANALYSIS The functional structures of the PETRONAS Towers were designed by the structural engineers Thornton-Tomasetti, with headquarters in New York, and Ranill-Berskutu of Malaysia. The core structure of each of the towers is composed of a ring of sixteen cylindrical columns of high strength reinforced concrete. The columns vary in size from 2.4 meters in diameter at the lower areas to 1.2 meters in diameter at the top, and are placed at the outside corners and additional arcs of the eight pointed star shape that gives the buildings their classic Islamic shape. In a staging of six increments, the columns slope slightly inward as they rise, resulting in the tapered form of the final buildings. The columns are linked with a series of concrete core walls and ring beams and the architect Cà ©sar Pelli has described these movement-resistant and damper-free structures as a pair of soft tubes. There are actually two concentric pressurized cores in the structures, and the two cores unite at the 38 th floor of each tower. A significant choice of building materials was made early in the project, and it was decided to use reinforced concrete instead of the structural steel that is more common in other skyscrapers. This choice was made not only because local Malaysian contractors were more experienced building with concrete than with steel, but also because the cost of importing all the steel would have been prohibitive, whereas the concrete could be obtained locally. The final towers weigh more than twice what they would have had steel been used, but it was additionally felt that the use of concrete would more effectively dampen sway in windy conditions and reduce vibrations within the towers. The structural plan liberates additional floor space inside the towers by locating the mechanical services for the towers in two bustles that are 43 story tall buildings located immediately adjacent to the towers. After completion, the exteriors of the two concrete soft tubes were clad in stainless steel and glass with a design that originated in the classic geometric patterns of ancient Islamic art. The foundations for the structures are huge concrete cores and are considered the deepest building foundations in the world. The two 73-meter tall pinnacle structures of the towers were, like the towers, constructed by two different contractors. One of the pinnacles was fabricated in Japan and the other in Korea. Built of structural steel and then disassembled and shipped to Kuala Lumpur, the pinnacles were reassembled and mounted atop the towers in yet another delicate operation that required several months of practice before the final installation. The two pinnacles are clad in brushed stainless steel. Each tower used 11,000 tons of reinforcement steel, 2,825,120 cubic feet of high-strength concrete, almost 7,500 tons of structural steel beams and 830,000 square feet of glass windows. Figure 12. SKYBRIDGE The towers feature a  skybridge  between the two towers on 41st and 42nd floors, which is the highest 2-story bridge in the world.  It is not directly bolted to the main structure, but is instead designed to slide in and out of the towers to prevent it from breaking during high winds.  The bridge is 170  m (558  ft) above the ground and 58  m (190  ft) long, weighing 750 tons.  The same floor is also known as the podium, since visitors desiring to go to higher levels have to change elevators here. Figure 13. THE LIFT SYSTEM The main bank Otis Lifts is located in the centre of each tower. All main lifts are double decker with the lower deck of the lift taking passengers to odd numbered floors and upper deck to even numbered floors. From the ground floor, there are three groups of lifts. The short haul group of 6 lifts takes passengers to floors between level 2/3 and level 16/17. The mid haul groups of 6 lifts take passengers to floors between level 18/19 and level 37/38. There is also a set of shuttle lifts that take passengers directly to levels 41/42. To get to levels above 41/42, passengers must take the shuttle lifts, and then change to lifts to the upper floors. These connecting lifts are directly above the lifts that serve levels 2 to 38. The pattern now repeats with the upper levels, one set serving levels 43/44 to 57/58 and one set serving levels 59/60 to levels 73/74. Apart from this main bank of lifts, there are a series of lifts to take people between the groups. Unlike the main lifts, these are not the double-decker type. Two lifts are provided to take people from levels 37/38 to levels 41/42 (levels 39 and 40 are not accessible as office space). This spares someone in the lower half of the building from having to go back to the ground floor to go to the upper half of the building. The lifts contain a number of safety features. It is possible to evacuate  people from a lift stuck between floors by manually driving one of the adjacent lifts next to it and opening a panel in the wall..  During an evacuation of the buildings, only the shuttle lift is allowed to be used, as there are only doors at levels G/1 and levels 41/42; therefore should there be a fire in the lower half of the building, this enclosed shaft would remain unaffected. Firefighter lifts are also provided in case of emergency 14. MATERIALS USED The composite structure of the Towers employs both the flexibility of steel and the rigidity of high-strength concrete. Each component material was used to best effect in constructing the 452 m-high buildings. About 80,000 cubic meters of high strength concrete with 37,000 tons of steel were used to form the frames of both Towers. Of particular importance was maintaining the verticality of the structures throughout the full height as they were being built. The reasons for this, besides reinforcing the aesthetic design, were to ensure structural load integrity and the safe passage of the high-speed double-decker elevators. The determination of verticality was monitored by international specialist surveyors who, with the aid of global positioning systems, checked alignments every day and every night. The same surveyor used the same instrument at the same time in every 24 hours, thereby minimizing any element of differences in judgment. Construction works were done primarily at night and finishing works were done primarily during the day (to minimize the cost of artificial lighting). As a result, the entire management and construction team redefined the Malaysian industry standard of fast-track. The PETRONAS Twin Towers were finally encased in steel and glass and could be viewed as complete in June 1996. The construction process also drew extensively from the local industry, with the finished towers having over 60 percent local material content. Malaysian made items included raw materials such as concrete and timber; finishing materials such as marble, ceramic tiles and glass; pre-fabricated materials including dry-walls, doors, suspended ceilings, and metal decking; equipment ranging from escalators to light fittings and sanitary ware; also furniture of all types from work-stations to custom-designed suites. Much of these materials were used in the process of internal finishing, which was then the focus of work teams until the end of 1996.The PETRONAS Towers complex is the tallest building on Kuala Lumpurs horizon, symbolizing Malaysias determination to be a for ward looking and technologically developed country. 15. RECORD BREAKING Since they were constructed in 1997 the towers have held the world record as the highest twin building on land. Until 2004, when they were eclipsed by Taipei 101 in Taiwan, they were the worlds highest building. In spite of being built by different companies the towers are exactly the same height standing at 452m.The Towers are built from super-high strength reinforced concrete, which is reputed to reduce the sway that tall buildings are prone to. However this made the building twice as heavy as a traditional reinforced steel building, necessitating extra deep foundations 120m. 16. COMPARISION WITH OTHER TOWERS Several other buildings are technically taller than the PETRONAS Towers.   The Sears Tower has 110 floors, but is only 442 meters tall.   The Shanghai World Financial Center has 101 floors, and is 492 meters tall.   The Taipei 101 Tower has 101 floors and is 509 meters tall.   As of 2009 several other buildings are proposed or under construction that will be taller.   The proposed Lotte World II in South Korea would be 512 meters tall with 107 floors.   The Burj Dubai is under construction and is planned to be an astounding 818 meters tall with 162 floors. The PETRONAS Twin Towers were the tallest buildings in the world until Taipei 101 was completed in 2004, as measured to the top of their structural components .Spires are considered integral parts of the architectural design of buildings, to which changes would substantially change the appearance and design of the building, whereas antennas may be added or removed without such consequences. The PETRONAS Twin Towers, in Kuala Lumpur, Malaysia were the worlds tallest buildings from 1998 to 2004, when their height was surpassed by Taipei 101. The towers remain the tallest twin buildings in the world. Figure Building Location Year Stories Height Chief Architect M. Ft. Burj Khalifa  (Burj Dubai, or Dubai Tower), Dubai, UAE 2010 162 828 2,717 Skidmore, Owings Merrill Lotte World II Busan S. Korea (proposed) 2013? 110 510.55 m 1,680 Stephan Huh, Parker Design International Taipei 101 Tower Taipei, Taiwan 2004 101 509 1,670 C.Y. Lee Partner Shanghai World Financial Center, China 2008 101 492 1,614 Kohn Pedersen Fox International Commerce Centre (ICC),  Hong Kong, China  (under construction) 2010 118 484 1,587.9 Kohn Pedersen Fox Xujiahui Tower, Shanghai, China (proposed) 2010 92 460 1,509 John Portman Associates PETRONAS twin towers 1998 88 452 1,483 Cesar Pelli 17. SUMMARY AND CONCLUSIONS The research and knowledge in concrete gained in the first half of the twentieth century benefit technologies today. This paper has provided a broad overview of different historic developments for concrete high-rise buildings. To summarize, the first users of concrete date before 1200 BC and include societies like the Phoenicians, Minoans, and Egyptians, to name only a few. The late 1700s and early 1800s found a renewed discovery of and interest in reinforced concrete as a building structure. Americans and Europeans used it in large warehouses, factory buildings, apartment buildings and homes. New delivery systems, changes in formwork, high-strength concrete and other admixtures were invented which improved concretes strength and workability. Structural systems which go beyond the traditional post-and-beam construction of the Ingalls Building and the introduction of high-strength concrete mixes have together allowed reinforced concrete skyscrapers to grow to heights of the PETRONAS Towers and the Jin Mao Building never dreamed of in Elzners and Ransomes day. Little more than a century ago, reinforced concrete was invented. In that short period of time, reinforced concrete has gone from being a very limited material to one of the most versatile building materials available today. The first reinforced concrete buildings were heavy and massive. Valuable floor space was taken up by the massive concrete structural systems. Today, due to our increased knowledge and improved technology, reinforced concrete buildings can be tall, graceful and elegant. Due, in part, to the use of shear walls, innovative structural systems and ultimate strength design, very little usable floor space is occupied by the structure. HSC and lightweight structural concrete allow us to use smaller member sizes and less steel reinforcement. Because of the rapid developments of concrete construction and technology, with every passing year the use of concrete for tall buildings is becoming a constant reality. The mold ability of concrete is a major factor in creating exciting building forms with elegant aesthetic expression. Compared to steel, concrete tall buildings have larger masses and damping ratios that help in minimizing motion perception. A heavier concrete structure also provides better stability against overturning caused by lateral loads. New structural systems including the composite ones that are popular now have allowed concrete high-rises to reach new heights during the last four decades. Although steel will continue to be the structural material of choice for many tall buildings for its strength and ductility, we may expect to see more and more concrete and composite high-rise structures shaping the skylines of major cities of the world in the forthcoming years.